Press Releases and Company Headlines

Press Release: To Launch New Charity Section In Partnership with Lea Haben and SmartFem

Section Will Promote and Support all of Haben’s and SmartFem’s Charity Events in 2014 and 2015, LLC is pleased to announce that they will be launching a new Charity Section on, fully supporting, promoting and publicizing all of the events that Lea Haben and her brand are involved with. “We have long supported Lea and, as we believe they are doing some very important work with their female demographic base, both from an informational perspective, and a quality perspective. Lea has really put her charitable efforts into high gear, and we are extremely happy to provide this channel of support and publicity on our heavily trafficked brand”, states Fred Mercaldo, CEO and Founder of

Lea and SmartFem will be involved in no less than 14 of the Valley’s top charities, including Sleep America’s Golf Tournament with Alice Cooper (she is chairing), Dance For Dental (Dancing with the Stars…she is also chairing), Bentley Presents Scottsdale Polo Party, Camp Soaring Eagle White Gala, Old Bag Luncheon, Alice Cooper’s Christmas Pudding, Heart Ball, Jump Ball with the Phoenix Suns, Beach Ball with Phoenix Childrens Hospital, Oscar Experience, Debby Gaby’s Celebrity Catwalk (she is chairing), Alice Cooper’s Rock The Runway, and The Red Carpet for Cancer.

“I am very proud to call Lea a friend, and I am very happy to support all of her tireless efforts in these very important charities. We hope our exposure to our audience will help get even more people to support these events”, adds Mercaldo.

Lea Haben states, “We are very pleased to be featured on, and feel that with their high quality demographic audience base will be a perfect platform for our charities. SmartFem and I have worked very hard inside our community to become a complete resource for women of all ages. Everything we do must meet a very high standard of quality, and I am pleased to spend my time on these extremely important charities”.

The launch of this new special “Charities” section in scheduled for October, 2014.

About A leading website concerning “all things Scottsdale’, is a complete resource for both local residents, and also out of state visitors looking for vacation, golf, real estate and relocation information. Part of the national network of websites, also owns/manages 5 additional local brands, including,,, and For further information, contact Fred Mercaldo at 602-859-3786 or

About Lea Haben and SmartFem: SmartFem® is a nationally known women’s magazine and women’s advocacy website founded by Lea Haben in Phoenix, Arizona that provides information and the best deals for only the best products and services by local companies that are carefully screened for women.Offering a smart, interactive resource guide for the popular iPhone, Android, Windows, and BlackBerry smartphone, the iPad, or any other connected mobile device. SmartFem provides today’s woman on the go with everything she needs to navigate her daily life.With the look and feel of a chic fashion magazine, SmartFem’s website and mobile application provides users with information on relationships and romance, the latest in fashion and beauty, new trends in health and fitness, as well as what’s happening in pop culture and entertainment. SmartFem features regular columnists and contributors as well as guest writers and informative articles from local experts. It also brings valuable coupons, products, and services from reputable companies right to the mobile devices of its members saving them both time and money. For further information, contact Lea Haben at 480-241-6954 or

Fred Mercaldo

The CEO and Partner of, Fred Mercaldo, is a pioneer in the Geo Domain industry. Fred currently serves as the President of the newly-formed trade association which is a non-profit organization that provides support and a vision for anyone who owns, works in, or is interested in the local online business.

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