Press Releases and Company Headlines

Press Release: City Brand Media to Develop Three City Domains in Booming Northern Virginia Market

City Brand Media, LLC, the largest software, media and publishing company in the City(dot)com development space, announced today that is has finalized a deal to develop websites for 3 key cities in Fairfax County, Virginia.,, and will join the national network of City Brand Media, which is expected to be over 400 online brands strong by the end of 2016.

Fred Mercaldo, CEO of City Brand Media states, “These are 3 key cities in the very attractive Northern Virginia market.  I’ve known Ken Hansen for many years, and I am thrilled to be able to enter into this Agreement with him and Toll Road Media. The cities involved are highly complimentary to our other nearby properties, especially”

Tysons Corner, Reston and Herndon are the three largest cities in Fairfax County, which has a population of 1.1 million (larger than Boston, Seattle, Detroit and San Francisco), the second highest median income in the nation and, is home to 105 hotels and 100+ restaurants.

Over seven thousand businesses are currently located in Tysons Corner alone. Reston is a world-renowned planned community, and includes the Reston Town Center with 1 million square feet of shops, restaurants, offices, and a hotel. Herndon is the third largest town in the Commonwealth of Virginia.

“Toll Road Media acquired, and in 2005 in anticipation of the Silver Line Metro connecting the District of Colombia to Dulles Airport”, said Ken Hansen, Founder, Toll Road Media. “With the Metro line now operational in Tysons Corner and Reston (Herndon to be added by 2019), the timing could not be better to join with City Brand Media.

City Brand Media will begin development of the three websites immediately. Once live, the websites will include local content, and provide both local and national advertisers the opportunity to effectively reach consumers and businesses in Northern Virginia.

Fred Mercaldo
CEO & Partner
City Brand Media, LLC
Direct:  602-859-3786

Fred Mercaldo

The CEO and Partner of, Fred Mercaldo, is a pioneer in the Geo Domain industry. Fred currently serves as the President of the newly-formed trade association which is a non-profit organization that provides support and a vision for anyone who owns, works in, or is interested in the local online business.

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